Sony Tunes has obtained the UK’s largest independent podcast producer, Somethin’ Else, which would make David Tennant’s interview sequence and The Sunlight King, David Dimbleby’s deep dive into the daily life of Rupert Murdoch
Dwelling to artists from Beyoncé and AC/DC to Dolly Parton, Sony is applying the acquisition to spearhead the start of a new global podcast division.
“Our new world podcast division is important to our designs for a quick-paced enlargement in the sector, diversifying our creative talents and delivering a dwelling for thrilling content material that will advantage thousands and thousands of podcast enthusiasts about the environment,” explained Dennis Kooker, the president of world-wide digital business and US sales at Sony Music Entertainment, the Sony subsidiary that struck the deal.
Companies ranging from Spotify and Amazon to Apple have been snapping up now significantly scarce primary podcast producers and platforms to funds in on a boom in audio listening and diversify away from a reliance on new music streaming.
Somethin’ Else, which opened an place of work in New York in 2019, is the BBC’s largest external companion, with titles such as Unheard: The Fred & Rose West Tapes, a accurate criminal offense exhibit about the infamous serial killers Power: The Maxwells, which appears at the lifetime and suspicious dying of the media tycoon Robert Maxwell and Cheat!, which examines scandals in sectors this kind of as superior college testing, boxing, art, and even Donald Trump’s questionable golfing methods.
“We’re delighted to be joining Sony Music at what feels like a important moment in the growth and acceleration of the world-wide podcast field,” claimed Jez Nelson and Steve Ackerman, Somethin’ Else’s main govt and chief written content officer respectively.
Spotify has used virtually $1bn diversifying outside of its main songs providing into podcasting, acquiring companies in the sector and placing critical expertise promotions with the likes of Michelle Obama, Kim Kardashian and the Duke and Duchess of Sussex.
This has not absent unnoticed by Apple, which in impact started the podcast trend 16 a long time ago but has ceded ground to Spotify. In April it introduced the launch of Apple podcast subscriptions, offering consumers new information and advert-absolutely free listening, in 170 areas.
In December Amazon acquired Wondery, the podcast community guiding hits such as Dirty John and Medical professional Dying, to integrate with its Amazon Audio assistance.